Keiserism of the Day

Networking isn’t an event, it is a way of doing business.

I have met some wonderful people at networking events, but the relationship developed after the fact while we met over coffee or lunch.  The event was the introduction.  Anytime you are talking with or meeting people you are networking.

Article:  Networking Doesn’t Work

Social Media Best Practices for Financial Services Professionals

Webinar:  Social Media Best Practices for Financial Services Professionals

7 Steps that will transform your professional practice

Out Top TED pick of the week

 Last week we gathered together at TEDx Glastonbury and heard some great new idea.s  We wanted to keep the spirit of the event alive and continue to share new ideas with you and send our top TED pick of the week.  Enjoy!

Please feel free to share your favorite TED video with us.

 

Business Mind: Round Robin

Last week we held an open house at Hartford On-line Radio network’s new studio at Gateway Financial. Some of our guests participated in the show.

http://onthehorn500.podomatic.com/entry/2011-03-03T14_52_44-08_00.

“Business Mind” Live Broadcasting Event

 Last night The E Circle and Gateway Finacial Group hosted a live broadcast of “Business Mind”, Featured guests were Parker Elmore, Troy Jordan, Bruce Sayward and John O’Brien. Guests shared their best practices on reaching their target audience.
While watching the show, we enjoyed a fantastic food from Black Eyed Sally’s, and as usual… engaged in some fun conversations.

Later that evening Mayor Pedro Segarra joins The Breakdown

Thank you to those who joined us.

We will keep you posted on upcoming broadcasting events, let us know if you would like to be included in future interview opportunties.

Grass roots Marketing tips from Tag Team Business Partners

  James Gomes of Tag Team Business Partners, delivered a talk to our group last week.  I found the tips he spoke about to be very worthwhile and thought I’d pass them along.  Thank you James.

 

 

Grass Roots Marketing

10 things you can do, within a week, to better market your business and help build your brand.

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1.   Claim your Social Space - Sign your business up for a FaceBook, Linked-In and an industry specific social platform. Get the basics in for now and implement a simple plan to update it weekly.

 

2.   Perpetuate Word of Mouth - Getting people to talk about you is one step. Controlling HOW they talk about you important. Humans are nosy and parrots by nature. Work on your :30 second explanation of what you do and how you help people. It’s concise, unique, clear and ends with a customer benefit.

 

3.   Synergize what you have - Does your website look like your business card, which looks like your presentation, which looks like your office?  Color, Phrase, Style?

 

4.   Become an Authority at Something – Everyone has a specialty. Something that they know more about or do better than most. Perfect that and publish that.

 

5.   Don’t take the Bait – Don’t just buy an ad because you think is the right thing to do. Marketing is not an ad. Marketing is a theme and a consistent blend of all the ways people learn about you.   A plan is needed. It can be simple but what you do needs to fit into a plan.

 

6.   Consider Video – Recent consumer habit research shows that most people are over 200% more likely to be engaged by a video rather than the written word. 200%!

 

7.   Be seen in your customer circles, not only yours – Do you know where your customers are? Do your best to be there. Industry associations are great. Customer associations are better.

 

8.   Put your Best Customers to work for you – Customer testimonials are a great way to build credibility among potential customers. Testimonials in writing is good, in video is better, in person is the best.

 

9.   Remember the Do, Tell, Tell Principle – You have to DO it, you have TELL them that you did it, and you have to TELL them again. Talking about yourself can be hard and unnatural, but you have to look for ways to “publish” what you do.

 

10.   Take a Risk – Start with one. It could be a creative promotion to create chatter about you and your company. Something you wouldn’t ordinarily do. These types of risks rarely hurt you and most of the time, help you.

 

 

Questions, comments and more help:

 

James Gomes

Principal

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TagTeam Business Partners, LLC 

2189 Silas Deane Highway, Rocky Hill, CT 06067

P: 860-436-3900 ~ C: 860-916-0175~ F: 860-436-3904

Email: jgomes@tagteambp.com

 

Website: www.TagTeamBP .com

Social: Facebook , Twitter , YouTube  

Somebody Thought of That

Real Results:  Maximize Your Relationships with Strategic Partners

Solutions can be as simple as one minor tweak; an outside perspective can help us make those subtle changes. Below is a real solution implemented by a business owner. Challenge: How to maximize relationships and results with Strategic partners. Solution: Create an exclusive leads group Here’s the twist You are the center of this group.  You promise to exclusively refer all clients in need of their service to them.  They make the same promise to you.  In time when relationships and rapport have been built other members of the group can promise to do the same for one another.  In the meantime, all participants are promised to you, and you to them. To help keep one another top of mind in between meetings create a questionnaire that assesses the needs of your clients.  Each member reports back each month on the results. Results: Increased productivity, on going referral sources, better relationships. Application: Identify 4 – 6 strategic alliances that you know like and trust to serve your clients.  Create a schedule (monthly is best), keep the group committed by providing a steady stream of referrals. Such a group does exist, and has been thriving for nearly a year. Leadership has its pressures and privileges, The E Circle may have the answers you’ve been looking for.

Check Out Our Latest Video

We took footage from a recent flight to Ocean City and one of our original songs and created a fun video about The E Circle. We hope you enjoy.

Start with Why: A great resource for Marketing your business

How do I Market?  This question comes up very often.  Why not start with Why?

We would like to provide you  an opportunity for some free marketing.

Inspire us with your WHY?

Start with Why, by Simon Sinek

Thank you to Parker Elmore for sharing this information with me.