“I’ve really got to get to that soon.” “I’ve got to work on that”. “Boy, I really need to change that”. What is it with us entrepreneurs? Why do we act so contrary to our long term well being and so often? Why, when there are so many good reasons to change, do we sit idly by? Our problem certainly isn’t lack of information. There is plenty of solid information around finances, time management, getting rid of clutter, choosing the right lovers, taking care of ourselves, and fulfilling our goals. You name it and there’s plenty of information to be found. We often know what to do but we still don’t do it. Actually, we sometimes knowingly do the opposite of what we know is best for ourselves. We’ll choose to ignore or act in contradiction to our instincts and to reality. It almost seems as if it is part of the human condition. Our problem is not ignorance. It’s action. What keeps us from taking the right actions?
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