The Entrepreneur Circle

Making Business Happen

Archive for December, 2008

Free high-quality video site for your websites

Posted by Maria Keiser on December 18, 2008

Hello all Parker Elmore, sent me this link, and I wanted to share it with all of you.  From January’s issue of Entrepreneur magazine  Animoto.com They take your slides and create a 30 second video with music for free. Longer form videos cost $3. Feel free to use or discard at your discretion.

Posted in Growing a Business, marketing | Tagged: , , , | Leave a Comment »

Web 2.0 for Marketing and Market Research

Posted by Maria Keiser on December 18, 2008

The Secrets of Marketing in a Web 2.0 World 

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.

If only they knew how to do it.

That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing. Read More

By SALVATORE PARISE , PATRICIA J. GUINAN and BRUCE D. WEINBERG

Posted in Articles, Growing a Business, marketing | Tagged: , , , | 1 Comment »

Testimonial

Posted by Maria Keiser on December 12, 2008

I would like to acknowledge Brent Berti, of Travis Mortgage.

Brent turned a potential disaster proposed by a reverse mortgage competitor of Travis Mortgage, into a $25,000.00 “win to the good” for my 86 year old mother.  This $25,000 was over and above what the competitor proposed.  We were told (and I trusted) that getting a reverse mortgage should be an “apples to apples” transaction.  Read More

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Social Media for Small Business

Posted by Maria Keiser on December 8, 2008

Many of my you have asked how to use social media in your small businesses.

Here is a free guide written by John Jantsch of Duct Tape Marketing that got great reviews.

It is a great overview for both small business owners just starting out with social marketing and those who have begun their journey but are not quite sure how they measure up to the opportunities available.

Read the article and download the guide here:
Social Media for Small Business – Free Guide | Small Business Trends

Posted in Book Recommendation, marketing, networking | Tagged: , , , | 1 Comment »

Quantity vs. Quality

Posted by Maria Keiser on December 4, 2008

When attending a business event which is more important Quantity or Quality?

quality-vs-quantity

Occasionally, I will hear people tell me how great an event was, because there were so many people there. 

 What I want to know, is that the key component to a great event? 

  • Does it matter who attends?

I’m under the opinion that attending an event, talking fast, and gathering business cards does not lead to profitable business relationships.  What does work is cultivating strong relationships  with a few people that can have a significant impact on your business.

Posted in Growing a Business, decision making, sales | Tagged: , | 1 Comment »