Posted by Maria Keiser on August 29, 2008
Normally Friday is the day we deliver the Keiserism of the Day. However, last night Jeffrey Fox of Fox & Company (guest speaker a The Entrepreneur Circle’s monthly meeting) delivered such a wonderful talk to our group that we thought we would use a Foxism instead.
The SW Rule Some Will, Some Won’t, So What.(Jeffrey Fox)
Other interesting Key Points from last night’s talk:
- If I were the customer why would I buy from me?
- Spend 60% of your time getting and keeping clients, 30% doing the work, and 10% on administrative tasks
- Do something everyday to get and keep a customer
- Write a factual statement to use in advertising and brochures
- When sitting down with a prospect, tell them “We won’t even take you as a customer unless you can see a 10X return on your investment”
- Ask potential customers “Will you just judge the facts and decide for yourself”
- When talking to potential customers:
- Talk Benefit
Quantify it
Dollarize it
Use Facts: “Based on our experience our clients experience …
Find out “How much money will we get the customer?”
Posted in customer relations, marketing | Leave a Comment »
Posted by Maria Keiser on August 25, 2008
A few weeks ago I posted an entry
“Magic pills, magic wands, and gurus are best kept in the Fairytale books. The tools you need to grow your business are Leadership, knowledge, and self-discipline.”
I found this video to illustrate my point. Enjoy
Mad TV Eat Less, Move More Video
Posted in Articles, effective leadership, self help, self-discipline | Leave a Comment »
Posted by Maria Keiser on August 25, 2008
In spite of your fear, do what you have to do.
Chin-Ning Chu
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Posted by Maria Keiser on August 22, 2008
Planning a business is very much like planning a road trip without a map resources and working tools it makes it difficult to reach your destination.
Example:
Trip to Boston (Hartford CT – Boston MA)
Person 1 we will call her Doris: Doris Decides she is going to Boston, immediately jumps in the car and starts to drive. Twenty minutes into the drive she runs out of fuel and has to wait for AAA to help her. After that ordeal she realizes she is hungry and has to stop for food. Two hours into the trip Doris realizes that she doesn’t know where Boston is but knows that she will get there eventually. Four hours later realizes she is in New Jersey, asks for directions, stops for fuel, gets another bite to eat and arrives in Boston many hours later.
Person 2 we will call him Alfred: Alfred decides he wants to go to Boston. He sits down calls his sister to let her know he is coming. Before his journey he prepares a list of things to do.
- Purchase a GPS
- Visit Jane the mechanic to check his car
- Get Gas
- Go to ATM
- Get food for trip
- Buy sister a gift
- Clean out refrigerator
- Unplug appliances
- Wash clothes
- Shut off Water
- Notify the Mailman
By the time he has finished his to do list, Alfred realizes he is too tired calls his sister to let her know he will be there tomorrow. He is so exausted from the day before he oversleeps, and by the time he is ready it is once again too late to travel. Three days later he arrives at his sisters place only to turn around and go home, he used up his vacation days and must return to work in the morning.
Person 3 we will call her Mildred: Mildred wakes up decides she wants to go to Boston. She makes hotel arrangements with Expedia, packs a bag, and gets directions. She hops in the car, makes 2 stops the gas station, and the grocery store to get some food for her trip. Two hours later she is at her hotel talking with the consierge about things to do and where to get dinner.
Mildred will have the most productive trip of the three. She made a decision, put a plan together, took action, and then modified the plan when she arrived. Planning too much or lacking a plan in any situation can be detrimental to the success of your journey.
Posted in Business Planning, Keiserism, goals | Leave a Comment »
Posted by Maria Keiser on August 21, 2008
The average business user spends 2.6 hours per day reading and managing their emails.
Related Article
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